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Travel Impressions

Playa del Carmen, Quintana Roo, Mexico 77710  
Playa del Carmen, QR 77710

4.5 of 5 stars TripAdvisor Traveler Rating Based on 3086 reviews
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Nestled between stunning beaches and Playa del Carmen's bustling 5th Avenue is the perfect place to indulge, celebrate and escape.
Town, fun and beach all within your reach!
Our cosmopolitan, adults-only hotel pampers you with luxurious suites, contemporary world-class cuisine, a sensuous spa, a high-energy rooftop bar with everything DJs, and must-have amenities for fun and fitness.
Sophisticated yet authentic, located at the iconic 28 block, the hotel is the perfect choice for couples, singles, and friends. This charming property melts the best of luxury hospitality with the inviting warmth of traditional Mexican culture.
Get in on all the perks with either an all-inclusive stay or a bed & breakfast stay.
Location: Downtown Playa del Carmen
  • There will be a $2 per day, per room Environmental tax fee. This can be paid by guest upon arrival. This amount is not included in your vacation price and will be collected at your hotel. These funds are being used to protect, maintain and conserve the natural beauty of the destination in the area and its surroundings.
† Fees may apply
  • Concierge desk†
  • Exercise gym†
  • Pool†
  • Spa†
  • Wireless internet connection in public areas
† Fees may apply

Junior Suite

Bedding: 1 king size bed or 2 queen size beds

Occupancy limits: Max adult 3, total 3

This spacious luxury suite is showered in tropical sunlight thanks to expansive glass doors overlooking the private terrace. In addition, each suite comes with either a king size bed or two queen size beds, a contemporary bathroom with a rain-style shower and a glass-enclosed shower. A separate living area provides extra space for relaxation.

Master Suite

Bedding: 1 King bed

Occupancy limits: Max adult 3, total 3. Effective 11/1/2022.

Occupancy limits: Max adult 2, total 2.

This stunning suite, with luxury at every turn, comes with a king sized bed as well as two modern bathrooms with a rain-style showerheads. Master suites include a romantic, indoor jacuzzi for two, and a private terrace or balcony where guests can enjoy intimate time together. The separate living room and dining area provides additional privacy, making it the perfect space to relax.

† Fees may apply

Asiatico brings Far East flavors into light and elegant gourmet dishes. Enjoy all the sophistication of world cuisine in the heart of Riviera Maya.

Cachito Cocina Mexicana

Cachito, The Reef 28’s signature restaurant, offers an exclusive menu designed by internationally-renowned Chef de Cuisine, Margarita Carrillo. While dishes will always be traditional, guests can expect interesting and innovative items in an upscale setting that is warm and inviting. Chef’s delectable reimaginings of classic fare mean guests get to experience dishes inspired by local ingredients and infused with everything from coconut and chili-based sauces to seasonal flowers, herbs, and fresh seafood.

Lobby Bar 28

Our lobby bar welcomes you to The Reef 28 and to the vibrancy of downtown Playa del Carmen. Enjoy our full bar and casual atmosphere as the perfect pregame gathering spot or post-party nightcap.

Roof 28

Roof28 is where guests get a chance to get away and play. Sit high atop our gorgeous hotel, where the low bustle of the city serenades you. Every hour is happy hour amidst the backdrop of the ocean as seen beyond our tantalizing infinity pool. Music, full bar, poolside attire, delicious food, and good times await you during your stay.


At the heart and center of The Reef 28 is the fashionable and friendly Veinti8cho. Choose from the buffet or a la carte menus and marvel at the sight of the high ceilings and fresh daily offerings. It's the perfect place, just for two, or for a party of both new and old friends.

  • Golf location (onsite/nearby)†
    The Hard Rock Golf Club Riviera Maya (18 holes par 72) is located right in front of our resort. Designed by Robert von Hagge, this wonderful setting surrounded by exotic nature and ancient Mayan ruins, has a Club House with a golf shop, snack bar and facilities such as a driving range, miniature golf, changing rooms and showers, and shoe rental.
  • Non-Motorized Water Sports†
    Your Reef stay includes unlimited access to non-motorized watersports and watercraft, including sea kayaks, sailboats and stand-up paddleboards at our sister resorts in The Reef Playacar & The Reef Coco Beach.

    Sailboats are available at Reef Playacar only.

  • Pool†
    Rooftop infinity pool with poolside dining and indoor spa pool, both with towel service
† Fees may apply


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